Meet the Tigers,
Racquel and George
Meet the Tigers

Based in Sydney, Australia, and working with brands globally, Lucky Tiger Digital crafts elevated designs backed by intelligent strategy. Our dual approach ensures your project’s beauty is more than skin deep - it’s driven by powerful insights.

Part science, part magic, always exceptional.

George Davidson

Founder & Strategy Director

I help brands transform, realise their full potential, accelerate their financial success, and make a bigger impact. With over 10 years experience managing startups, I’ve gained valuable management experience across marketing, operations, HR, procurement, web and sales disciplines. This unique vantage point allows me to see the bigger picture, clear bottlenecks and reveal opportunities for growth.
Our Expertise

• Brand Strategy
• Marketing Strategy
• Strategic Growth Consulting
• User Research and Analysis
• Information Architecture
• Customer Journeys
• User Experience Design (UX)

Racquel Thomas

Founder & Creative Director

I transform ideas into meaningful brand designs with clarity and simplicity. With 15 years experience working with leading publications, including Vogue Australia, Harper’s Bazaar, and Elle Magazine, I’ve developed a unique eye for quality and the ability to craft premium brands with restraint. I’m passionate about design psychology and harnessing the power of design to forge deep emotional connections.
Our Expertise

• Creative Direction
• Brand Design
• Website Design
• Photoshoot Art Direction and Production
• Collateral Design
• Social Media Art Direction
• User Interface Design (UI)

We work with

Nikoletta Stamatatos

Google Ads

Nik was one of the first 30 Google employees in the London office back in 2003, the first office opened outside the USA. 2023 marks Nikoletta’s 20 year anniversary working with Google Ads. Her passion for Search Engine Marketing continues to evolve in this new AI powered era with Google Ads taking centre stage.

Claire Dowler

Copy writing

Claire is an experienced copywriter and content strategist, specialising in helping businesses reach and engage with their target audiences. Passionate, reliable, and driven, she’s committed to helping businesses flourish in a competitive landscape, making a lasting impact with every word.

Duncan Underwood

Customer Research

Duncan ’s expertise lays in customer research & collaborative design. He helps organisations become customer centred by bringing experts & people with lived experience together to design better products & better services. Specialising in marketing research via customer interviews, focus groups & surveys.

Katie Kaars


Katie is a Sydney-based photographer with over 20 years of industry experience. Katie’s work focuses on the connection between people & place & has been showcased at exhibitions around the world including features in The New York Times, Vogue Nippon & Esquire. Current key clients include SJB Australia, Prospa & Monocle.
Client Success Stories

Nikki Escott

Maharishi Golden Dome, UK
Lucky Tiger Digital have been brilliant to work with. The website produced is very easy for our potential customers to use. The products (the meditation retreats) are varied and have many complex options for people to choose from - but they have been made user-friendly and super simple. In addition, the website is impressive visually - absolutely superb - and has transformed our operation. It is also easy for us to maintain and update. Working with Georgina and Racquel has been a delight.
Let's Work Together

Ready to transform your business? We’d love to know more. Simply share a few details with us to schedule a call.

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