THE CLIENT
It was a pleasure to work with Jane Freeman on the brand strategy re-design of her website www.reimagined.life. Jane is an inspiring individual working to “bridge the gaps” in boardrooms by tackling inclusivity for indigenous Australians. Through her human centred leadership courses and workshops, Jane strives to make meaningful change that goes beyond ticking a diversity checkbox and provides a transformative experience for participants to realise change in their perspectives and actions from within.

THE OBJECTIVES
Jane was looking for a professional website to articulate her vision for Reimagined, clearly communicating her services and values to potential clients as well as housing materials for course participants.

THE SOLUTION
Firstly, we embarked on the Brand Strategy with Jane, where we worked together to clarify and refine her vision for the new and improved Reimagined. The process allows us dive into the heart of Jane’s goals and objectives so that we can very clearly communicate her message and positioning to her target audience.

With the foundational strategy in place we were able to design and build a targeted website that clearly communicates the heart of Jane’s offering and values. The website also has a dedicated course login area and group chat to facilitate course management and administration, making it easy for Jane to manage students, communication and course materials. The easy to use back end interface means Jane can update and add new courses as she wishes, streamlining her workflow and increasing professionalism.

We featured large, beautiful images of the Northern Territory throughout the website (home to Reimagined), to reflect the values in Jane's approach - that we are all connected - to nature and to each other, the beauty of nature reminding us of our place on earth and to show kindness respect for each other - we are all human.

Similarly, the colour palette is inspired from nature also, set with warm earthy tones. An approachable palette offset with the navy. The warm tones reflect Jane's human approach to leadership change and driving diversity in the boardroom, with the navy and cooler tones reference the corporate setting.