THE CLIENT
The Inarra is a premium shopping and lifestyle destination designed to support motherhood and mothers-to-be. THE INARRA speaks to women who find joy in fashion and beauty and possess a fine-tuned sense of style that they don’t want to sacrifice just because they are pregnant or postpartum.

KEY OBJECTIVES
1. Ascertain what business model best served The Inarra.

2. A multifaceted website, a premium shopping destination for mothers to be, alongside an article driven content platform.

3. Present and communicate The Inarra brand consistently across all mediums. Including web, social media, instagram, downloadables and EDMs.

4. Support with content planning, creating a roadmap for launch & production advice.

SOLUTIONS
1: Strategic workshops
Our first objective was to collaborate with The Inarra over a series of strategic workshops designed to unpack their vision and goals. From this we presented our solution for a strategic business model and roadmap to launch.

2: E-commerce & editorial website
Lucky Tiger Digital crafted an elevated magazine style website, which also delivers a premium online shopping experience through e-commerce functionality.