Our brand identity design and marketing for Tuesday Dreaming. A brand exploring the untapped potential of dreams to provide insight & clarity in everyday life - “Wake up to your wisdom”.

Tuesday Dreaming came to us to prepare for investor talks and wanted a professional logo and brand identity to launch their marketing, with the future goal of creating a dream app.

It was a pleasure to start with our brand strategy workshop where we explored target market, values, goals and personas. This provided clarity for positioning and laid the foundation for the creative direction and brand identity design.

In addition to a unified brand identity with logo design, fonts, colours and brand guidelines, we advised on a number of collateral & marketing items: Instagram strategy & art direction, pitch deck strategy & design, thank you cards & business cards for the launch of Phase 1.

The client was thrilled with the results:

As a newbie business owner, I needed a lot of hand-holding and Racquel and George did plenty of it. They took a lot of time to get to know my idea and what I was hoping to achieve, helping steer me in the right direction.

George’s facilitation of our brand strategy workshop was flawless. I was particularly glad to have LTD's help in clarifying my vision, purpose and mission. The setting of these foundations has been essential to keeping the brand on target. George’s extensive strategy experience allows her to cut through to what’s important and get to the right outcomes quickly — in this case, a hugely effective workshop that created a brand I’m still in love with and proud to continue to develop.

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